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A View From the Top


Beautify Your Lifestyle

By Angella Arndt

A warm welcome, stylish clothing, unique accessories, and personalized service are all part of the experience at BeauJoyau. “Much thought and care go into the products we carry,” explains boutique owner Pam Huerta. The shop’s distinctive combination of apparel, accessories, gifts, and handmade stoneware provides a relaxing, enjoyable shopping experience.


Pam’s journey began when she received a piece of Polish Pottery stoneware from her sister. She fell in love with the stoneware’s beauty and durability, but it was unavailable locally. She started Select Polish Pottery in 2002 as a home-based business, offering handcrafted Polish stoneware imported from Boleslawiec, Poland. She eventually added women’s accessories, and her son came up with the name BeauJoyau, which means “beautiful stone,” marrying the jewelry and stoneware. 


Business kept growing, and Pam opened her retail boutique nine years ago. She has expanded her offerings, which now include clothing, accessories, jewelry, handbags, soaps, perfumes, Polish pottery, and gifts. “We do not carry the same products all of the time,” Pam shares. “We are always changing it up. I look for things that are well made and have great prices. We’re excited to have several new vendors this fall!”


BeauJoyau carries the most extensive collection in Nebraska of Polish pottery imported from Poland. The pottery originated in Poland several centuries ago and is still made and painted by hand. Patterns range from the traditional peacock pattern created for Prussian royalty to contemporary designs featuring polka dots and stars. Customers will find bakeware, kitchenware, kitchen and home accessories, and seasonal items. Polish pottery is scratch-resistant, is lead-free and cadmium-free, and can safely go in the oven, dishwasher, and microwave.


BeauJoyau carries several unique clothing lines that emphasize comfort and timeless style. “If you visit a boutique, you should see something different in each one. No one wants to see their clothes everywhere,” Pam emphasizes. BeauJoyau features designers who are not widely available locally. “We carry clothes that are elegant and modern. We offer quality clothing that appeals to all generations.”


BeauJoyau also carries several lines of “bridge” jewelry. Pam explains that this type of jewelry falls between costume and fine jewelry. The pieces have a sterling silver base, covered in yellow gold or platinum, and contain semi-precious stones or simulated diamonds. One line, handmade in Miami, Florida, features an edgy contemporary appeal for women with discriminating taste. Another line, from Brazil, is 14- or 18-karat gold filled, with diamonds. “It is high-quality jewelry at a reasonable price,” Pam says. “These pieces are great for traveling and carry lengthy or lifetime warranties.” 


Customers will also find Italian leather camera bag–style handbags that are explicitly made for the boutique. Some bags feature both a gold chain and a short leather strap. Customers can purchase additional straps to switch up the look. There are also crossbody slings that work well for travel and sporting events, as well as Husker clear bags in camera bag and tote styles.


If you need unique gift ideas, BeauJoyau is the place to look. For the woman who has everything, there is a line of sparkly, glittery products like tumblers and canes. “These pieces are great for adding glitz and glamour to your life, and they are reasonably priced,” Pam says. A line from London features faux leather items such as birthstone pouches, jewelry boxes, and keychains. The collection also includes children’s jewelry, called “Littles.” 


BeauJoyau hosts monthly events for an evening out with friends. Events include jewelry promotions, fashion shows, trunk shows, and speakers on various topics. These events are free and include discounted shopping. Upcoming events include a fashion show in October and a jewelry extravaganza in November.


Pam’s service philosophy is simple. “We are here to make customers happy! I have a nursing background and love nurturing people. I enjoy helping people solve fashion issues and discover their style. When purchasing for the shop, I look for items that are on trend, but that is not what guides me. I always consider whether pieces will still be in style several years from now.”


Pam believes every woman deserves to feel special and is honored that people support her business. “It is very rewarding when customers are delighted with their purchase and say they cannot wait to revisit the shop. I believe you should surround yourself with beauty, no matter where you are. I try to have things that make my customers happy and add beauty to your life.” 


BeauJoyau is located at 2947 South 108th Street, in Omaha. The boutique is open Tuesday through Friday, from 11:00 a.m. to 5:00 p.m., and Saturday, from 11:00 a.m. to 4:00 p.m. You can find them online at, on Facebook, and on Instagram as Boutique Beaujoyau. You can reach the shop by telephone at 402-301-7103. 

View- Pam Huerta, Owner.jpg

Pam Huerta, Owner

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