
Business Style
The Fowling Warehouse Omaha
There’s a New Game in Town
By Kate Beiting
Has the roller coaster of weather this winter left you feeling a little disoriented? Do you need a brand-new idea to snap you out of that funk? Here’s an idea, and it rhymes with bowling: Let’s go Fowling! Never heard of Fowling? This new sporting activity may be just what you are looking for as you wait out the last stretch of winter. Grab your mates and meet up at the The Fowling Warehouse Omaha, located at 5585 North 90th Street.
The Fowling Warehouse Omaha franchise is locally owned. Mark Wolf, one of the local partners, was well prepared to run a business. “I had 25 years of experience in the business world, staffing and recruiting,” he says. “I was surrounded by people who taught me a good work ethic, to do the right thing, and to reach for goals.” He feels fortunate to have had such rich and varied business experiences, as well as mentors and colleagues.
Mark knows that business success starts with due diligence and a tight business plan. When he looked into franchise opportunities, he wanted a venture that was creative, maybe something a bit unusual. And he found it! The Fowling Warehouse opened on August 1st, 2024.
Fowling was invented 10 years ago by an avid Michigan tailgater. It is a mash-up of bowling and football. The game is simple and can be played by people of all ages and athletic abilities—anyone who can throw or hoist a football.
Mark researched several franchises and visited other Warehouse locations. He came away with the idea that Fowling was something that Omahans would enjoy. “This is something new and fun. You don’t have to be athletic or skilled to play,” he notes. “You literally are throwing a football at a ten-pin set up, like a bowling alley. And it’s more fun than bowling OR football! I love seeing the smiling faces, high-fives, and fist pumps from our customers.”
The Fowling Warehouse is a mammoth 50,000-square-foot event space. The open floor plan has a private meeting space and state-of-the-art audio-visual equipment. The Fowling lanes themselves can also be converted into custom event spaces. You can create an event with a theme or for a specific occasion—bachelor or bachelorette parties, holiday gatherings, retirement parties, birthday parties, and more. Mark sees a variety of groups who are eager to try a sport, who want to spend some time together, or who simply enjoy a bit of competition and laughs.
The large event space can also facilitate trade shows and corporate team building. “I love the idea of offering metro businesses another avenue to invest in the development of their employees,” Mark says. “Many businesses that are focusing on team building begin their event in our meeting room. We have a large screen for projection and great audio. After the initial meeting, the group moves into the Fowling lanes to play.”
Fowling can be played by two people or up to 10 on a team. The rules are simple. Bowling pins are set up in a traditional ten-pin pattern, with a red pin in the center. If you knock down the red pin without knocking any other pins over, you’ve made a BONK, and you automatically win the round. As the Warehouse website states, a BONK is the highest honor that a fowler can attain. Otherwise, you’re just trying to knock down all of your opponent’s pins before they knock down all of yours. There’s no right or wrong way to throw the football—it can even roll or bounce its way to the pins.
Although The Fowling Warehouse does not serve food, it does have two bars that are fully stocked with domestic and foreign beers, cocktails, sodas, mocktails, and other non-alcoholic beverages. If you want to add food to your game, you can bring your own or have it delivered. There are several popular eateries close by that deliver, including Mangia Italiana, Nepali, and Jimmy Johns, just to name a few.
The Fowling Warehouse is open on Wednesdays and Thursdays from 5:00 to 10:00 p.m., Fridays from 4:00 to 11:00 p.m., Saturdays from noon to midnight, and Sundays from noon to 8:00 p.m. Mondays and Tuesdays are reserved for groups larger than 20, and reservations are required on those days. All ages are welcome, but you must be at least 6 years old to fowl. After 7:00 p.m., you must be 21 to enter. The cost is $18 per person, unlimited play.
Follow The Fowling Warehouse Omaha on Facebook or Instagram, and check out their website at Fowlingomaha.com for specific details and pictures. For information, reservations, or league play inquiries, call 402-866-3695 or send a message to info@FowlingOmaha.com.

Mark Wolf, Owner