Earthly Beauty 
Products for Mind, Body, and Soul

By Jackie Byers


Karen Carroll is the first to admit that her career background is a bit unusual. “Life is a journey,” she says, “and mine has twists and turns. Living according to my principles has kept me headed in the right direction.” She started out as a cosmetologist and aesthetician but also studied environmental science and secondary education.

“The planet has so much to offer, so much variety, so much to learn! Earth is all we have; the more we know about it, the better our lives can be.”

Karen finished her degree in environmental science in the evenings, taking extensive coursework in secondary science education at UNO, UNL, and College of Saint Mary’s. That’s when she got the idea for Earthly Beauty. “This company combines my main interests: safe beauty products for everyone and environmental protection. Learning how to do each requires continual research.” She and her husband, Jim, co-own Earthly Beauty, a local personal care store that offers only non-toxic, sustainable, cruelty-free products. “Every item we sell meets these three goals,” Karen declares. “This is the way I live and share my principles.” 

Through her own research, Karen has learned a lot about the cosmetics industry—some good, and some not so good. Many companies in the industry practice what is known as “green-washing,” Karen explains. “Ads sometimes make misleading claims that align with sustainability, non-toxicity, and freedom from cruelty, but their products or the company practices are none of the above.”

For example, she notes, an otherwise “sustainable” product is not truly sustainable if it is packaged in certain plastics that do harm to the environment. The product may be good in itself, but the container ends up in a landfill or, worse, in the ocean. In other cases, the products themselves include components like microbeads and poly-plastics that have already been banned by several nations. “Some companies have eliminated these hazards; others are in the process,” Karen says. 

It’s difficult for consumers to avoid some of these harmful ingredients, Karen notes, because they are found in so many common products, like toothpaste and sunscreen. Even if you research harmful ingredients and read labels, you can still be fooled or confused. “The cosmetics industry is very loosely regulated. Some companies just want to sell their products, so they make false claims. My research has led me to products that are trustworthy.”

When you enter Earthly Beauty, you know right away that you can relax. Karen’s space is welcoming and tastefully arranged. There are no noisy PA system announcements, no clattering carts, and no crowded aisles. Earthly Beauty offers a serene shopping experience. 

Of course, it carries a wide array of great products: men’s and women’s facial care, shaving supplies, body creams and lotions, essential oil scents, facial treatments, balms, and oils. Karen also carries bath salts and scrubs and help for mothers-to-be and babies, too. She offers CBD tinctures, salves, and lotions, as well as products for pets. For people who enjoy the outdoors, she sells products like insect repellant, sunscreen, and camping soap. 

With its calming atmosphere, thoughtfully curated products, and well-organized displays, this shop is a great place to buy gifts for family and friends. If you’re not sure what to get, you can choose one of the premade gift packages, like the Chagrin Valley Foot Care Scrub Bundle or the Serenity Acres Body Care Gift Kit. 

For a complete description of the products carried at Earthly Beauty, visit the store online at The user-friendly website lists all products carried by category. It also offers a link to Karen’s informative blog.

Better yet, come to the shop in Rockbrook Village and visit with Karen in person. She has great stories to share about what she learns through ongoing research. She is knowledgeable about all of the products that she carries. If you have a question about one of her products, she will know the answer.

She also knows about how to take an idea and make it a reality. She notes, “Getting the shop going took years, but opening my store in Rockbrook has allowed me to live my principles,” she shares. “Continuous research is vital because the environment is ever-changing.” Sharing what she has learned about the personal care industry with her customers and her readers provides Karen real satisfaction. Whenever she discovers something new, she’s sure to blog about it. 

Earthly Beauty is located at 2814 South 110th Court, at the western top of Rockbrook Village. For more information, call 402-281-0213 or visit Karen online at You can subscribe to the Earthly Beauty mailing list on the website to receive updates and product discounts.  

Owner Karen Carroll

Earthly Beauty
2814 South 110th Court
Rockbrook Village.

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