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Publisher's Notes

Welcome to Women’s Edition’s 37th Anniversary issue! 

We are so very blessed for having all of you…our loyal readers and advertisers…with us every single month.


Over the years, our readers have created a solid Omaha community around Women’s Edition. You share your copies with friends and family. You call us and ask us to distribute magazines to your favorite retail location. We have heard hundreds of times, “I read it cover to cover, including the ads.” You let us know about businesses we should contact because “it’s this great business that no one knows about!” Some of these companies have been around for a number of years, but the word just hasn’t gotten out yet. We can help! Thank you. Thank you. Thank you.


Our advertisers are the best businesses in Omaha. They care about reaching Omaha women though these pages. They know that it is vital to connect with you every single month…year after year. They care about their customers! We have companies that have advertised with us for decades! You tell your fellow business owners to give us a try. I’ve heard you say, “If you’re not in Women’s Edition, you’re not advertising.” You have been so incredibly faithful to Women’s Edition. Thank you. Thank you. Thank you.


I think part of our connection with our readers and advertisers is Omaha itself. I joke that Women’s Edition most likely wouldn’t work in New York City or Los Angeles. The reason is that I believe Omaha is the biggest small town in the United States of America.


I am a native…born here, raised here, never moved away. Yes, Omaha has changed. Omaha has “grown up.” I am fortunate to have been able to meet a lot of transplants though the magazine. It’s amazing how many people relocate here to start a business! They come from the east and west coasts. Depending upon how long they have been here, some of them still have a “deer in the headlights” look. They question whether we really are “that nice.” I assure them that it is genuine, that we are good people here. After a while, many of them realize that the quality of life here in Omaha is pretty darn great. 


We couldn’t have done this without all of you. And let’s not forget the people who help us get this out each month. Roxy Orr, Operations Manager…for 35 years. Liz Huett, Copy Editor…for 8 years. Our writers, who provide the content, and our distribution staff, who get Women’s Edition delivered every month. Thank you all!


Onward to year 38…let’s keep having fun!

Omaha Women's Edition Janet, Omaha Magazine, Omaha Advertising

Janet Van deWalle,

National Publisher

Contact Us

11550 West Dodge Road, Omaha, NE  68154



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Positive Thought of the Month

“You don’t earn loyalty in a day. You earn loyalty day by day.”  —Jeffrey Gitomer

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