An Inside Look

Unique Boutique at Beau Joyau

Surround Yourself in Beauty!

By Janette Calabro


Boutique Beau Joyau wants to beautify your life. Owner Pam Huerta, always wanting to keep up to date with merchandising trends, recently remodeled the boutique to offer more space, more light, and an enhanced shopping experience. Every day brings customers new and old to shop in this ever-expanding store. “I think the remodel is pretty exciting,” says Pam. “Our tagline is ‘surround yourself in beauty,’ and I want you to feel that when you walk in the store. The whole point is to have a beautiful layout that enhances your shopping experience.”


The upscale boutique boasts one-of-a-kind women’s apparel, jewelry, accessories, handbags, and home goods, with a space set aside for skin care products and makeup. One of her biggest draws is the Polish and Italian pottery—a colorful, cheerful, and very functional selection of pottery that is safe to use in the dishwasher, microwave, and oven. It brings health benefits, too, as this pottery imported from Boleslawiec, Poland, does not leach chemicals into your food!


“Polish pottery is ageless,” says Pam. “I have customers in their teens all the way up to their 80s shopping for pottery. I have husbands and wives and singles who all love the pottery. It’s very bright and cheerful. It really emanates happiness with bright colors, and it’s so durable.”


The “cuddle bowl” is very popular. This generously sized bowl has a large handle that lets you hold the bowl without touching the sides, in case its contents are very hot or very cold. Then again, you may enjoy cuddling with this bowl during the colder months, when the warmth of your chili or hot chocolate is a welcome respite from the cold outside. During the summer, you can enjoy ice cream or iced beverages without the warmth of your hands melting the contents. It really is a fun piece.


A relatively new customer shares that she was pleasantly surprised by the variety she found at Beau Joyau. “I am from Missouri and was visiting my daughter in Omaha. I looked up the store and thought it was mainly a clothing store with a little Polish pottery,” she says. “Was I ever surprised! Not only do they have a wonderful selection of beautiful clothing, but they also have an extensive amount and variety of beautiful Polish pottery. This is my favorite store in Omaha now!”


Frequent shopper Sarah B. agrees. “This shop is fabulous. Such a gem! The owner is so accommodating and helpful. I LOVE Polish pottery, and their selection is second to none. Each time I am in the store, I find a new piece to add to my collection. If you are looking for a unique gift for a friend, family member, or even yourself, make sure to stop in!”


When it comes to apparel, Beau Joyau is the place to find items that you don’t see at every store. Pam stocks brands that most stores don’t carry. If they do, she’ll go out of her way to stock a different style. “To me, that’s what a boutique is all about,” Pam explains. “Every woman’s nightmare is attending a function only to see you are one of five others with the same dress or that you had to pay an extravagant price to get it.”


She brings the same attitude to her jewelry selection. They have a small collection of fine jewelry, for customers who are looking for solid or 14-karat gold with real diamonds or natural semi-precious stones, but they also carry an extensive collection of bridge jewelry. This type of high-quality, lower-cost jewelry falls somewhere in between fine jewelry and fashion jewelry. “It’s not costume jewelry,” Pam explains. “It’s an upgrade! The jewelry in between fine and costume jewelry, that is 14-karat or 18-karat gold with a sterling silver base or core—that’s considered bridge jewelry. If you treat it like you would fine jewelry, it can last forever.” With bridge jewelry, stones may be natural or laboratory-grown, depending on the designer. It’s a great way to get a beautiful lifelong piece at an affordable price.


Pam invites you to come in and check out Beau Joyau, whether you’re shopping for yourself or for someone else. “We have a lot to offer in many categories—we have apparel and accessories. We have belts, handbags, hats, and gorgeous jewelry. Check us out!” Beau Joyau is located at 2947 South 108th Street. Find them online at

Oct. '22 Inside Look - Pam Huerta, Proprietor & Fashion Stylist.jpg

Pam Huerta,
Proprietor & Fashion Stylist