Beau Joyau Boutique

A Hidden Gem in Omaha

By Linda Sutherland

Many of us love shopping, but it’s hard to love shopping at a big box store. What is it that we don’t love about mainstream retail? One store is so much like the next! Because they’re trying to draw in a broad audience, they often choose to carry only brands and items that have mass appeal, trying to be everything to every customer. Of course, just because something’s popular doesn’t mean it’s bad, but…we don’t want the same items that everyone else has.

A boutique, on the other hand, offers a personalized shopping experience. Boutiques focus on niche markets and showcase carefully selected items that reflect unique styles and trends. They’re not trying to be everything to everyone! You can find items that you do not see at large retail outlets, and you have a better chance of finding something unique and all your own. And the smaller size of the shop itself means you can take your time browsing and still see everything there is to see. This is the shopping experience you’ll find at local boutique Beau Joyau. 

When you walk into Beau Joyau, you instantly know that this place is different. The staff members take the time to understand what you are looking for. They want to understand your taste and your preferences so they can tailor their recommendations to your style. It’s such a different experience than a traditional retail store!

Beau Joyau has a unique and beautiful inventory, carrying products that were hand-selected by the owner, Pam Huerta. Her intension has always been “to surround women in beauty from personal styling to entertaining.” For instance, Pam carries an exclusive line of Polish pottery that has to be seen to be believed. The colors and designs are incredible! All the pottery is dishwasher safe, oven safe, and microwave safe. This stoneware is authentic and is made by artisans who individually hand-craft and hand-paint the pottery the same way artisans did more than 400 years ago. Every piece is so functional and has the added advantage of being gorgeous to display.

Pam began her career as a nurse in Michigan, where she met her husband. Eventually, they had three boys and moved to Nebraska, where Pam focused on raising the boys. As they got older, she wanted to do more. Her sister introduced her to Polish pottery, and Pam was hooked. 

She started selling Polish pottery out of her garage and then moved on to craft shows. It was so well received that she knew she needed a brick and mortar shop to really give the pottery the presentation that it needed. Now, Beau Joyau glistens with a stunning selection of pottery. 

Pam is incredibly supportive of women and thinks of the care she gives to customers as similar to the care she gave to patients when she was a nurse. She absolutely loves to help women with styling, and she is all about lifting women up and giving them the support that they deserve. Her inspiring optimism for making women feel good about themselves is gratifying in a world of cookie-cutter designs and pushy sales tactics. “I love making women feel good about themselves,” Pam says. 

Pam wants women to surround themselves with beauty and be empowered to be the best that they can be. She provides a wedding registry for brides. (Something delightful from the Polish stoneware selection would be fantastic idea for a wedding gift!) Pam wants to be sure that every one of her customers “had a wonderful, extraordinary experience.”

Beau Joyau carries distinctive jewelry, handbags, clothing, accessories, and even perfume. The jewelry selection at Beau Joyau is outstanding and of the highest quality and design. As soon as you encounter it in the store, you know immediately that this is not your average jewelry. These are designs that are truly distinctive and exclusive. Pam also many apparel lines for the modern day woman, labels not carried any where else in Omaha. 

Pam wants everyone who comes to Beau Joyau to feel welcome and comfortable, and she arranges her shop to offer beautiful surprises around every corner. She and her staff love to share information about the products and designs that they sell, so don’t be afraid to ask questions! Every month or two, Pam holds an event at the shop, like a fashion show or a speaker to address her customers on topics ranging from finances to flower arrangements. 

Visit Beau Joyau at 2947 South 108th Street, just east of Rockbrook Village. The shop is open Tuesday through Friday, from 11:00 a.m. to 5:00 p.m., and Saturday, from 11:00 a.m. to 4:00 p.m. To learn more, please call 402-301-7103 or visit beaujoyaune.com.

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