Beyond the Vine

Custom Florals and Elegant Accents

By Angella Arndt​

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Do certain parts of your home need refreshing? Would you like to add warmth, personality, and a touch of nature? Custom florals, beautiful accents, and thoughtfully chosen pieces can transform a room, making it more inviting and uniquely yours. Beyond the Vine has been helping customers bring creativity and personal style into their homes for decades—in fact, they’re celebrating 40 years in business this year!

This locally owned shop offers an inspiring mix of custom silk floral arrangements, home décor, artwork, candles, and unique gifts. Whether you are updating your home, searching for a statement piece, or decorating for the holidays, the staff at Beyond the Vine is ready to bring your vision to life. 

Owner Rose McCormick discovered her passion for plants and flowers as a young girl during childhood trips to Omaha’s Old Market with her mother. At age 15, she landed her first job, at Brandeis Department Store’s flower shop. She later earned a degree in floriculture from Kansas State University and a degree in business management from the University of Nebraska at Omaha. 

At the age of 23, just a year out of college, Rose purchased the flower shop she had worked for, Younkers Flowers, located at the Center Mall. In 1987, she expanded to a second location inside the Younkers Department Store at Crossroads Mall. She remained there until 2003, when she relocated her business to a 4,300-square-foot showroom on West Center Road and renamed it Beyond the Vine. 

The name Beyond the Vine reflects both the spiritual foundation and the creative vision behind the business. Rooted in the belief that Jesus is the vine and we are the branches, it expresses the idea that the designers’ creations reflect the gifts they have been given. The name also signifies the business’s evolution, from its core in floral design to broader offerings that include home décor and accessories. 

At Beyond the Vine, you will find an extensive selection of the most lifelike artificial flowers and foliage. “These are not your grandmother’s plastic flowers,” Rose says. The shop offers items like silk petals, real-touch flowers, and faux greenery—all perfect for custom arrangements of all sizes. 

If you want to bring the beauty of nature inside without the upkeep, check out the shop’s extensive collection of faux trees and plants in a variety of heights, shapes, and styles. “These artificial plants are lifelike, realistic, durable, and will not die,” Rose notes. “Our plants will remain the same size and shape without watering or pruning, which makes them perfect for people who have busy lives.”

Thoughtfully chosen furniture and accessories can turn any room into your favorite room. The interior decorators at Beyond the Vine work closely with clients to select pieces that reflect their style. “Our shop features a mix of transitional, contemporary, and traditional pieces, offering something to complement every style of home,” Rose says. 

Rose hopes that every customer feels a sense of peace when they step into the shop. “A lot of our customers say they come in to ‘get their fix.’ We want them to feel like they are escaping the everyday by being surrounded by beauty.”

Supporting and empowering others is a cause close to Rose’s heart. She has coached, encouraged, trained, and mentored six of her employees to help them open their own businesses. “In my first 30 years of business, I saw a steady flow of entrepreneurs,” she recalls fondly. 

She encourages people to support locally owned small businesses. “I am so grateful for the clients who have remained loyal to our business over the years, choosing local instead of buying from big box stores or ordering online.” Rose says she strives to buy local when she makes her own shopping decisions. “Unless we support local businesses, we will have fewer choices when shopping. And I like to see our tax dollars stay in our community.”

Rose says it is gratifying to help customers create beautiful spaces they love. “It means so much to see the joy on a customer’s face when I take the stress away and find a solution for their decorating needs.” 

In celebration of their 40th anniversary in August, Beyond the Vine will offer anniversary savings on all home décor and silk flowers from August 1st to August 31st, 2025. Rose invites everyone to stop by and celebrate with them. 

Beyond the Vine is located at 13206 Grover Street, in Omaha. The shop is open Monday through Friday, from 10:00 am to 5:00 pm, and Saturdays from 12:00 pm to 4:00 pm. You may call them at 402-991-9221 or find them online at gobeyondthevine.com. 

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