Franchise Info
Women's Edition Franchise Opportunities!
Timing is Everything!
There may never be a better time than now to launch a new Women's Edition magazine. If you are a professional sales person who's ready to own your own business, Women's Edition might be the answer.
Maybe it's time you join a winning team!
Women’s Edition magazine franchises available in:
Colorado • Missouri • Kansas • Iowa
among others
A Legacy of Success!
Women’s Edition magazine is a monthly, glossy publication that targets active women ages 30 to 65+ in the middle to upper income levels. Women’s Edition began in Omaha, Nebraska and has been successfully publishing there since June of 1986. Women’s Edition currently publishing in:
Omaha, NE
As a Women's Edition franchisee, you will be granted an exclusive territory in which to sell advertising. Each month, we will produce and print a magazine for your local territory, to include providing the front cover and a large majority of the editorial. You will be responsible for a limited number of “localized” stories which will feature local businesses in your city, following a simple, clear format...and the sales of the advertising.
Successful franchisees are competitive, hard working professionals with the ability to follow our proven system. Success also means a solid future with the opportunity for great financial rewards.
Training and Support
Our training program teaches motivated individuals everything they need to know to be a successful Women's Edition franchise owner. The primary objective of our training program is to teach you how to set up your franchise, how to hire additional staff, and become familiar with the monthly duties that will follow. We will also train you how to successfully sell advertising. In addition, we make sure you are capable of publishing a quality magazine that is consistent with the high standards of Women's Edition, Inc.
All New Franchisees Receive Complete Training and Support.
Our training program will cover the following topics:
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Introduction to Women's Edition
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Setting up your office
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Owner procedures
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Benefits of advertising in Women's Edition
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Learning the sales presentation
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Distribution of your magazine
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And more
The Support Never Stops.
We have an ongoing series of communication, training and networking opportunities:
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National Publisher, Janet Van deWalle, will be available toll free for any questions or concerns.
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The National Operations Manager and will be available toll free for any sales or billing questions.
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The National Art and Editorial Director will be able toll free for any graphic or technical questions.
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New materials will be mailed to your office as the manual is updated for the latest information for you and your staff.
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Annual franchisee meetings will be held for education and networking purposes.
Initial Investment
The initial franchise fee, and initial marketing materials purchased from Women’s Edition, Inc., range from $29,515.00 to $31,600.00. The estimated initial investment required ranges from $55,855.00 to $77,590.00. This will cover all costs for the first three months, estimated time from startup to your first Women's Edition issue being printed, shipped and distributed, including employee salaries.
What does it take to financially qualify?
We normally require new franchisees to have a net worth of at least $150,000.00, a liquid net worth of at least $100,000.00, and 5 years experience.
We will consider waiving the experience requirement for persons with substantial net worth. We will consider waiving the net worth requirement if the proposed franchisee has substantial sales experience, particularly in the Women’s Edition system. Our franchise fee is $27,550.
Getting Started
Deciding to open your own franchise is an important decision. Completion of the following steps will enable you to get to know us, as we get to know you. Our objective in the evaluation process is to help you make the right decision.
Mutual Evaluation Process
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Complete and submit a Confidential Personal Profile
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Receive a phone call from the Founder/National Publisher, Janet Van deWalle
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Receive and review a copy of the UFOC
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One-on-one interview with Janet Van deWalle
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Franchise Agreement signed and fees paid
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Schedule and complete training at the National Headquarters in Omaha, NE
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Launch Your New Magazine!
Top 10 Reasons to Own a Women's Edition Franchise
1. Expertise
Women's Edition magazine has over 30+ years of experience in the magazine industry. The first edition was published in June 1986. Simply put, we know the business and we know how to help our franchisees achieve success. We are the experts!
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2. Outstanding Product
Our magazine is printed on glossy paper with high resolution images for best picture quality. The art department uses the latest software and continues to stay on the cutting edge of technology. In addition to our magazine, we operate www.WomensEdition.com, which features all of our local and national editorial for the current month. We provide a Business Links section of current advertisers, Local Events, and Testimonials. We are also on Facebook and Issuu.
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3. Effective Distribution
We target active, middle to upper income women, ages 30 to 65+. This is accomplished through our targeted distribution. We'll share the secrets of reaching women where they work, shop and wait!
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4. Training and Support
By joining our publishing group, you will be provided support from our marketing, sales, and art & editorial departments. You will be mentored by people who have years of experience in making Women's Edition successful.
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5. Exclusive Territories
All Women's Edition Franchisees receive an exclusive and protected territory in which to promote and produce Women's Edition magazine.
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7. Business to Business Opportunity
A Women's Edition franchise allows you to work with other business owners during regular business hours. As a Women's Edition franchisee, you can work Monday through Friday, 8:00 a.m. to 5:00 p.m., and still have your evenings and weekends to enjoy yourself.
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8. Magazines are Not a Fad
According to an article by Advertising Age, magazines offer benefits that are distinct among competing forms of media. Magazines offer a medium where the advertisements flow with the content rather than interrupting the content, such as pop up ads on the internet and television commercials during your favorite program. Magazines have been around for decades, but are just coming into their own. This is not a fad franchise.
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9. Minimal Employees
Since the majority of the magazine is put together and provided to the franchisee by Women's Edition, Inc., minimal employees are needed to run a successful office. Most of the current franchisee offices have only 2 to 3 employees, one of which is the owner.
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10. No Spoilage
Unlike many franchise opportunities, a Women's Edition franchise has no spoilage. This means that you are not paying for products that can go to waste.
Application—Confidential Personal Profile
Are you ready to act now?
Please complete the Confidential Personal Profile. By completing this form, we will be able to determine whether this franchise would be a good match for all parties involved. Please note, filling out this form does NOT commit you to anything.
You may print out the Confidential Personal Profile and mail it to us at the address listed below, or you may type your information directly on the PDF in Acrobat and email the file back to us at publisher@wew3.com. Please list "Personal Profile Franchise Application" in the subject line.
Women's Edition, Inc.
Attn: Janet Van deWalle
11550 West Dodge Road
Omaha, NE 68154
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Download the Confidential Personal Profile Now
(The Confidential Personal Profile is a PDF document which requires Adobe Reader. If you do not have this software, you may download it for free online.)
Frequently Asked Questions
What is Women’s Edition magazine?
Women’s Edition magazine is a monthly, glossy publication that targets active women ages 30 to 65+ in the middle to upper income levels. Women’s Edition began in Omaha, Nebraska and has been successfully publishing there since June of 1986. Women’s Edition currently publishing in Omaha and Lincoln, NE.
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Are any territories not available?
Yes. All territories in Nebraska are currently taken.
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Who should invest in a Women’s Edition franchise?
A Women’s Edition magazine franchise is the perfect match for an entrepreneur looking for a business management/sales business. We are looking for owner/operators only. No publishing, art, or writing experience is necessary. SALES ability is a must! This can be accomplished by the owner or by employing a highly qualified sales person. The city you plan on working in, must have a minimum geographic population of 250,000.
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Who should not invest in a Women’s Edition franchise?
Anyone whose primary focus is publishing, journalism, art, or writing is not a good match to a Women’s Edition franchise.
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What are my responsibilities as a Women's Edition franchisee?
You are NOT selling magazine subscriptions. Rather, as a franchisee, you are responsible for selling advertising in your territory to be placed in your local edition of Women's Edition. This is how revenue is generated. In addition, you will be responsible for a limited number of “localized” stories which will feature local businesses in your city, following a simple, clear format. You will also be responsible for servicing your advertising accounts. All of the necessary procedures are covered in our manual as well as in our training program.
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What does a Women’s Edition franchise provide me?
By investing in a Women’s Edition franchise, you will share in the economies of our publishing group. Each month, we will produce and print a magazine for your local territory, to include providing the front cover and a large majority of the editorial. In addition, ongoing support is provided through our National Headquarters.
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Why shouldn’t I just start my own magazine?
Statistics show that most magazines fail within the first six months of publishing. Others struggle along for a few years, rarely showing a profit. In Omaha, since Women’s Edition has been publishing, there have been over ten different local magazines that have come and gone. By joining our publishing group, you will be provided support from our marketing, sales, and art & editorial departments. You will be mentored by people who have years of experience in making Women's Edition successful.
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Why should I buy a Women’s Edition Franchise?
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We Can Train You to Sell Advertising (Sales Experience Necessary)
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Exclusive Territories
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Successfully Publishing for 30+ Years
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Business to Business (work when others work, play when others play)
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Minimal Employees
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No Spoilage!
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What is the initial investment?
The initial franchise fee, and initial marketing materials purchased from Women’s Edition, Inc., range from $29,515.00 to $31,600.00. The estimated initial investment required ranges from $55,855.00 to $77,590.00. This will cover all costs for the first three months, estimated time from startup to your first Women's Edition issue being printed, shipped and distributed, including salaries.
​
What does it take to financially qualify?
We normally require new franchisees to have a net worth of at least $150,000.00, a liquid net worth of at least $100,000.00, and 5 years experience. We will consider waiving the experience requirement for persons with substantial net worth. We will consider waiving the net worth requirement if the proposed franchisee has substantial sales experience, particularly in the Women’s Edition system.
​
Do you offer third party financing?
No.
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What is your franchise fee?
$27,550
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How do I learn how to operate my Women’s Edition Franchise?
With our training and ongoing support, you will learn everything you need to know to operate your Women’s Edition Franchise.
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What happens once the publication is launched in my area?
Women’s Edition provides ongoing support and training, in all areas for as long as you own your franchise.
Contact the Founder/National Publisher
Please read all franchise information first. If you are ready to proceed, please fill out the Confidential Personal Profile above. If you have any additional questions, please call Janet Van deWalle, Founder/National Publisher at:
Women's Edition, Inc.
11550 West Dodge Road,
Omaha, NE 68154
Phone: 402-397-0732
Toll Free Fax: 1-866-266-6838
If you prefer to email Janet Van deWalle, please send all emails to publisher@wew3.com. Please list "Franchise Opportunity" in the subject line.