Franklin’s Treasures and Treats 

Nostalgic and Modern Gifts

By Kit Boesch 


When you walk around Franklin’s Treasures and Treats, one of the items you might stumble upon is a sign that reads: “Wine does not make you fat. It makes you lean—against walls, chairs, and funny people.” This is just the kind of charming, laid-back attitude that you’ll find at Franklin’s—a store that won’t allow history to be forgotten. 

Franklin’s Treasures and Treats is located at 920 North 70th Street, in the Meadowlane Shopping Center in Lincoln. The nostalgia of the old Ben Franklin stores can be felt the moment you walk through the doors, and that’s no coincidence. Franklin’s Treasures and Treats is owned by the Schoenleber family, who also owned the Ben Franklin store that had been in that same location. After Ben Franklin closed in 2016, the Schoenlebers decided to re-open a new store—a modern retail outlet that pays tribute to the Ben Franklin stores of years past. 

As the holidays draw near, customers will find shelves stocked with many new product lines. Whether it’s for a birthday, Thanksgiving, Hanukkah, or Christmas, Franklin’s Treasures and Treats has an amazing inventory of gifting needs. You can see for yourself by visiting the store anytime or by checking out one of their upcoming events: a Ladies Night Open House on November 14th, from 5 p.m. to 8 p.m., and a Christmas Kickoff on December 1st, from noon to 3 p.m. Sample dips and cider as you meander through this delightful store. Even if you’ve been here before, prepare to be surprised at the new lines of games, toys, and puzzles. What won’t surprise you are the prices, which are as reasonable as ever. 

For adults, top sellers last year were stocking stuffers like hairbrush cleaners, bead kits, fun dish towels, hilarious refrigerator magnets, tube squeezers, and socks. (Oh, do they have socks! Long socks, short socks, funny socks, animal socks.) Their number-one stocking stuffer last year was the “birdy boxcutter.” It fits in the palm of your hand as it cuts up boxes safely for you to recycle.  

Children enjoy costumes for trick-or-treating, sure, but costumes are fun all year and can give children the courage to be themselves or give them a vision of what they want to become. Franklin’s carries a wide selection of role-playing costumes for kids, including construction worker, ballet dancer, race car driver, and police officer. 

Franklin’s also has the biggest selection of the very popular Melissa & Doug toy line. These educational toys help young children learn important skills like counting, telling time, and identifying colors. The wide range of puzzles target children of all ages, starting at puzzles with fewer than 10 pieces for toddlers. Puzzle-loving adults, fear not! You are not forgotten in the puzzle-mania at Franklin’s. There is a whole area of the store, filled with a wide selection of puzzles, ranging from 24 to 2000 pieces. There is a puzzle for everyone.  

Franklin’s has expanded their selection of games and activities for kids aged 8–12 years. Those of us with inquisitive children (or grandchildren) may want to do our gift shopping in the aisle that features things like brain-teasers and Rubik’s Cubes. Those of us with a sweet tooth (isn’t that all of us?) should check out the candy aisle, which offers everything from 3-cent candies to $6 jumbo jawbreakers. 

Scrapbooking has long been a hallmark at Franklin’s, taking up more than 25 percent of the store. They have custom papers for all Lincoln high schools, as well as Waverly and Norris and UNL, and Wesleyan. They have quality paper for sports, Disney, holidays, and new babies. Brand-new is the Kiwi Lane System of Scrapbooking, an instructor-certified program. If you enjoy scrapbooking or cardmaking, you may wish to come and check it out.   

Perhaps the neatest and coolest gifts at Franklin’s are “warmies.” Warmies are soft, cuddly stuffed animals, including hippos, bears, kittens, and lions. They come in small (9 inches) or large (12 inches) and are filled with lavender and flax seed. Warmies can be chilled in the freezer or warmed in the microwave, so they’re the ultimate in child comfort. They can be used as ice packs when a child gets a bump or as warm friends to cuddle with during a scary storm. At $9.99 or $19.99, warmies are perfect for holiday giving. 

This holiday season, don’t miss venturing into the past for your gift-giving. Check out Franklin’s Treasures and Treats for a little nostalgia and a lot of gift ideas! Owners Carol and Kelsey Schoenleber will give you the first-class tour or just let you browse. For more information, please call 402-405-0743. Franklin’s Treasures and Treats is located at 920 North 70th Street, in Lincoln. 


Owners Carol and Kelsey Schoenleber

Franklin’s Treasures and Treats


920 North 70th Street


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