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you are simply window shopping or are prepared to make that final commitment
for a new or previously owned vehicle, Courtesy Car City in the Southpark
Autoplaza in Moline is ready to meet your expectations. Consider that
Courtesy, who carries Chrysler, Jeep, Lincoln, Mercury, Nissan, and Kia,
offers a long-standing reputation for incredible service and friendly
employees, says Dale Zude, president. The staff is prepared to anticipate
the needs, wants, and emotions of their customers in order to exceed
their service expectations. Courtesy is truly committed to serving their
customers, Dale says. For instance, I think that you will find everyone at Courtesy ready to accommodate you in any way they can. It is readily apparent to me that teamwork is paramount at Courtesy, as the knowledgeable sales staff encourages a positive, productive environment where everyone pitches in. There is instant customer attention, for one. The sales staff greets customers immediately and enthusiastically when you enter the door with a smile and a friendly, “How may we help you?” The staff seems very customer-oriented and can easily suggest a vehicle that will appeal to each customer. Dale, the president of Courtesy Car City in Moline and Kimberly Car City in Davenport, comments that Courtesy’s number one rating is due to customer satisfaction. He further comments that this is also apparent since Courtesy has been designated a Chrysler Five Star dealership at both locations. The very name of the company, “Courtesy,” “…Puts us out there to live up to the word.” The company motto is: “Courtesy is not just our name. It’s the way we do business every day.” The company treats its customers like an extended family. This extended-family feeling is apparent by the many perks offered to its customers. In the event a customer’s vehicle requires service that imposes a hardship on his or her day-to-day activities, a substitute automobile is readily available to them. Courtesy will also shuttle customers from the dealership to their homes or work, or even to the mall as needed. Dale advises that because women often maintain the family budget, they make the decisions for about 75% of all sales. He says that Courtesy’s staff is “female friendly” since women often have a strong influence on the decision-making process regarding the vehicle’s purchase and the options of a vehicle. We all know that knowledge is power, and many female customers do their homework before shopping in the way of research on the Internet. Oftentimes, customers have already decided on the features, body style, and price range well before stepping into the showroom. In addition, women and men alike may be looking for certain amenities such as a built-in DVD player, a satellite radio system, and a GPS navigator. Because time is such a factor in all of our lives, customers also may look for maintenance-free vehicles. Not to mention, many people may look to trade in their cars for a more fuel efficient vehicle. As a new car buyer, you may want to take into consideration your driving habits, your needs, and your budget. With this in mind, once you arrive at Courtesy, the knowledgeable sales staff will guide you through the car- buying process. Some of the more popular purchase choices made by women include the Nissan Murano, the Nissan Altima, the Chrysler Five Star safety rated Town and Country Minivan, and the Kia, Dale says. Other available vehicles include Dodge, Jeep, Lincoln, Mercury, and BMW models. Dale shares that a satisfied customer who has purchased eight vehicles over the past several years relates that her car-buying experience at Courtesy has always been a pleasant one. She states, according to Dale, “The sales staff is not pressure-oriented. When I make a decision to buy, they always listen to what I have to say. When I finally go in to buy, it is on my time line and I am not pressured by needless phone calls.” She adds that the finance department works well with customers, even after-hours and on Saturdays. Because customer satisfaction is paramount at Courtesy, complaints are welcome. In the event there are any complaints, Courtesy always meets a customer’s needs and makes it right, Dale states. The same customer mentioned above says that after one car purchase, she noticed a ding on the hood. Courtesy took care of the problem promptly with no charge to her. She says this is an example of Courtesy going, “Over, above, and beyond to make sure she is satisfied.” She adds that she does not feel like she has to be a man to receive good service at Courtesy. It is understandable to anyone in the automotive industry that if you do not take care of your customers, then someone else will. Such things as routine service can bring a customer back time after time. In today’s competitive market, the advantage comes when a customer believes that the entire staff wants to meet and exceed their expectations. Dale advises that the sales staff at Courtesy is carefully handpicked and has a longer tenure than average. “Our people stay here a long time,” he says. I think good customer service at a car dealership is exemplified by employees who deliver excellent customer service and take pride in the level of service they provide. Because Courtesy has such a reputation, many customers are customers for life. With genuine parts and service at Courtesy, your vehicle gets the treatment it needs from the people who know it best, Dale explains. Courtesy’s technicians and service staff have the training, the equipment, and the quality parts needed to keep your vehicle running in top condition. In addition, Dale points out, the service is fair and competitively priced. It is the best way to protect your investment and maintain your warranty. You may want to make your next vehicle purchase a one- stop shopping event at either Courtesy Car City in the Southpark Autoplaza location at 2301 39th Ave., right off John Deere Expressway, or the Kimberly Car City, one block West of Northpark Mall in Davenport at 625 W. Kimberly Road. You can also visit www.courtesycarcity.comor www.kimberlycarcity.com for more information. Find out for yourself why, “Courtesy is not just our name. It’s the way we do business every day,” Dale says. |
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