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| "Where
there’s a will there’s a way.” How many of us have
considered this phrase when faced with the thought of shaping up for
our spring and summer wardrobe after a long winter of hibernating? Wouldn’t
it be nice to get a little extra help before baring your skin in shorts,
skirts, and of course swimsuits? In particular, I think it would be great
to have some help with cellulite. Nearly 90% of women have cellulite, which is that darn dimpled skin that seems to reside in the most unfortunate areas and isn’t related to weight. To help shape up what Mother Nature gave you, you might want to try Endermologie sessions at Beth’s Body Shop. Owner Beth Hurd explains that she has the training and expertise to help shape your body and improve that nagging cellulite. Beth explains that Endermologie is a noninvasive deep tissue treatment for body shaping, cellulite reduction, and overall skin quality. Her patented Endermologie equipment includes a mix of rollers and suction to gently lift and roll the skin. When she gave me a trial run, I thought it felt like a gentle vacuum rolling on my skin. Fifteen sessions are required on average to achieve the desired results. Regular maintenance appointments are needed every four to six weeks. The origins of Endermologie can be traced to the medical field. Twenty years ago, French inventor Louis-Paul Guitay (later referred to as “LPG”) patented Endermologie as a therapeutic technique to relieve acute back pain and treat skin damaged by severe burns. At that time, it was noticed that Endermologie also reduced the appearance of cellulite. In addition, Endermologie is the first treatment to receive clearance from the U.S. Food and Drug Administration for “temporary improvement in the appearance of cellulite and circumferential body measurements.” According to Beth, Endermologie is a healthy cosmetic procedure. “It isn’t a weight loss program, but it is the perfect complement to one. Most of my business is helping women—of all shapes and ages— reduce their cellulite.” It’s only fitting that Beth thought of the phrase “Where there’s a will there’s a way” when she launched her Endermologie business six-and-a-half years ago. After 12 years of teaching kindergarten and the arrival of her fourth child, she sought a more flexible schedule and an increased income. As chance would have it, she recalls seeing a segment on the local news about Endermologie and found it fascinating. She says, “I remember thinking, ‘If this works, this might be the flexible opportunity I’ve been looking for.’” After doing some research, Beth found that Endermologie was only offered in one other Omaha location. She realized that the potential to grow her own client base existed. But first she had to know that it worked. She received 15 treatments and was very pleased with the results. She and her husband agreed that this was the small business venture for them. She invested in the training to become certified as an Endermologie technician and purchased the high-tech LPG equipment. “For the first two years I worked out of my basement. Then we moved to the country and I relocated to my central Omaha office space,” she says. Were many people knocking on her door at first for the treatment? “The first two to three years, most of my marketing budget was spent on education,” she states. Now Beth has a loyal client base and also handles many referrals from top plastic surgeons in town. She feels strongly about helping women feel better by improving their bodies. “I haven’t raised prices in six-and-a-half years because I want to make it affordable to all women. I want to make this luxury service available to the average woman.” Beth is mostly kept busy with clients seeking cellulite reduction, but she says that in the last year and a half there has been more interest in Endermologie for the health benefits of lymphatic drainage and deep detoxification. Beth recommends that all clients, whether they are interested in cellulite reduction or lymphatic drainage, adhere to the strongly recommended guideline to drink at least two liters of water every day during the treatment phase. By flushing the body, the lymphatic system can better eliminate toxins. In addition, Beth also suggests a full body treatment for cellulite reduction with the option of adding more time to target areas as desired. For example, if a woman is losing a significant amount of weight, Beth says she focuses on certain body areas. She adds that it’s better to add Endermologie to your weight loss routine rather than wait until all the weight is lost. “I point out to people that if they are after perfection, I can’t help them. Models in magazines are airbrushed, so it’s not realistic to try to look too perfect. Also, Endermologie works best with a regular exercise routine. You can’t eat bon bons and Whopper Juniors and expect too much.” By being her own boss, Beth enjoys her flexibility and says it makes a big difference to her family. She enjoys managing every detail of her business, although she wishes there were more hours in the day. “Helping women feel better about themselves is rewarding to me. Plus, I can help my clients reach their goals. I get a chance to work with just about every age woman, from 25 to 75, and I enjoy seeing how my service can become part of their lives.” So do any men have work done at Beth’s Body Shop? Beth answers with a laugh, “Wouldn’t you know? Only women get cellulite.” However, she has gotten calls from men for auto work estimates due to the name of her business. She quickly tells callers that she does a different type of body work. She comments, “I suppose I could say that I offer painless dent removal.” Beth’s Body Shop is located at 132nd Street and Dodge Road. It is open weekdays and two weeknights by appointment. For more information about Endermologie, call Beth Hurd at 679-2977 or visit the Web site at www.LPG-America.com. Sources for this article included www.LPG-America.com and a LPG Endermologie brochure. |
Beth’s Body Shop |
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