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you ever met someone who is so passionate and excited about the work
they are doing that within minutes it becomes contagious? Jennifer Elliott,
owner of A New You in Coralville and Inches-A-Weigh in Cedar Rapids,
definitely has that kind of passion and affection for her weight loss
centers. It is refreshing to talk with her and hear all about how these
growing businesses have made monumental changes in women’s lives
throughout the Cedar Rapids/Iowa City corridor. Jennifer acquired Inches-A Weigh two years ago, and opened the A New You Coralville location in July. Both locations offer an all-inclusive approach to weight loss and maintenance, body transformation, and nutrition for women of all ages, sizes, and abilities. When I walked into the Coralville center, I was immediately impressed with all the staff’s friendly faces. The inviting colors, the cleanliness, and the overall feeling is vastly different than any gym or fitness center I have been in before. I took a brief tour of the facility, and I was taken aback with everything available under this one roof. I found the exercise floor to be very bright and spacious, and was surprised to learn that there are more than 60 pieces of toning, circuit, and cardiovascular equipment available. I noticed that the women working out at the center were smiling and enjoying their workout instead of waiting in line for the next available machine. They didn’t appear to be confused about how to use the equipment, which I have experienced many times myself at other gyms. I like that each treadmill has its own TV to keep its user occupied and entertained. The equipment looked very clean, and the staff was constantly available to explain how to use the equipment or offer their advice. Classes are also available at the center for additional toning, strengthening, and stretching. Beyond the exercise floor, Jennifer showed me the tanning, nutrition, body wrap, and locker room areas of the facility. I’m not sure if the term “locker room” is appropriate to describe such a beautiful and clean space, however. The ample and private shower and changing areas didn’t look (or smell!) like any of the locker rooms I have experienced in the past. Next, Jennifer and I discussed all that the centers have to offer. This was when I noticed that Jennifer’s eyes really started to dance with excitement. She explained that each person who comes into the centers has a personalized program designed especially for her lifestyle by a nutritionist and certified personal trainer. With a membership, clients have access to the nutritionist and personal trainer along with weekly private weigh-in and consultation times to discuss their program and make changes. The three-phase weight loss program was developed at Inches-A-Weigh 10 years ago, and Jennifer really seems to take pride in creating a program that will fit each client’s lifestyle, abilities, age, food likes and dislikes, and busy schedule. “I love my job. Every day clients come in and they are just so happy,” Jennifer says. She was pleased to tell me that her clients have experienced weight loss of up to one pants size and 15 pounds within the first three weeks on the program, and they are highly successful in maintaining their weight loss long-term. The niche that makes Jennifer’s centers unique is the combination of nutritional counseling, exercise, and figure shaping through infrared body wraps, toning tables, an infrared sauna, aqua massage, and a new program called Changes that is being introduced for the first time in Iowa. Jennifer says Changes is a state-of-the-art body transformation system that can ultimately deliver the lifting, firming, and smoothing results that were previously only available through plastic surgery. Changes is a head-to-toe system that can focus on any problem area and just about any type of body issue imaginable. Results can be achieved pain-free and without going under the knife. Because this technology is so new, interested individuals should call for available appointments, she says. The infrared body wraps available at A New You and Inches-A-Weigh are another way for clients to burn extra calories, shape their bodies, rejuvenate their skin, diminish cellulite, and even relieve chronic pain. The infrared wrap doesn’t involve messy creams, exercise, or taking your clothes off, and a 35 minute session can burn 1,200 calories. Jennifer says she is proud to offer a program for everyone regardless of lifestyle, schedule, or goals. She works very hard to ensure that her clients get the unique and personalized experience that they need to lose weight, tone their bodies, train for an athletic event, maintain their weight, get ready for a social event, or to just feel good about themselves, she says. Packages range from all-inclusive to a la carte, and can be modified to fit the individual requirements of each client. Memberships include the use of both locations, and Jennifer also offers a variety of discounts with package purchases. Jennifer also has extensive knowledge of tax deductions, and flex spending opportunities to help make memberships at the centers more affordable. The staff is happy to walk clients through the process and the paperwork, and can answer any questions. The programs are recommended by many doctors for healthy weight loss and nutrition due diabetes, high cholesterol, high blood pressure, heart disease, and fatigue, Jennifer says. The addition of A New You in Coralville is just the beginning of a plan for growth. She says she is thrilled to get the ball rolling on franchise opportunities so the businesses can be available to clients across Iowa. As Jennifer’s slogan says, “A New You is only Inches-A-Weigh.” The Cedar Rapids location is at 2010 Sylvia Ave., and the Coralville location is at 2140 Norcor Drive. Call Jennifer at A New You at 887-6887 or at Inches-A-Weigh at 396-7111 for more information. |
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